주요경력 

• 現 동덕여자대학교 경영대학 경영융합학부 교수
• 現 동덕여자대학교 디지털혁신기획처 기획평가실장
• 現 아시아마케팅저널(Asia Marketing Journal) 편집위원
• 現 태광산업(주) 사외이사, 감사위원, ESG 위원회 위원장
• 現 한국마케팅학회 이사
• 前 동덕여자대학교 취업경력개발원 진로상담센터장
• 前 동덕여자대학교 교육혁신원 교수학습개발센터장
• 前 동덕여자대학교 빅데이터 연계전공 주임교수
• 前 한국마케팅학회 상임이사
• 前 흥국증권(주) 사외이사, 감사위원

 

RESEARCH INTERESTS [연구분야]

• 플랫폼 비즈니스와 디지털 마케팅
• 금융 및 메타버스 플랫폼 이용자 만족
• 마케팅 애널리틱스 (텍스트마이닝)
• 지속가능한 마케팅žESG

 

RECENT ACADEMIC PUBLICATIONS [주요논문]

오윤경 교수 연구업적 (Google Scholar) : https://scholar.google.com/citations?hl=ko&user=1yCzgcMAAAAJ&view_op=list_works&sortby=pubdate

Yi, Jisu, Yun Kyung Oh, and Jung-Min Kim (2025) "Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI." Journal of Retailing and Consumer Services 82, 104066. [2024 SSCI IF: 11 Top 2.6%, Q1]

Seok, Junhee, Yanghee Kim, and Yun Kyung Oh* (2024) "How ESG shapes firm value: The mediating role of customer satisfaction." Technological Forecasting and Social Change 208, 123714. [2023 SSCI IF: 12.9, Top 1.5%, Q1, Corresponding author]

Chung, Dahee, Yun Kyung Oh, and Mideum Choi (2024) "Engaging Minds and Hearts: Dual Impact of 'Squid Game' Derivative Contents on User Engagement." Journal of Digital Contents Society, 25(7), 1665-1675. [KCI]

Yi, Jisu, Jongdae Kim, and Yun Kyung Oh* (2024) "Uncovering the quality factors driving the success of mobile payment apps." Journal of Retailing and Consumer Services 77, 103641.[2023 SSCI IF: 11 Top 2.6%, Q1, Corresponding author]

Oh, Yun Kyung, Jisu Yi, and Jongdae Kim (2023) "What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM." Internet Research [2023 SSCI IF: 5.9  Top 15.4%, Q1]

Oh, Yun Kyung, and Jisu Yi (2023) "Determinants of Online Food Delivery (OFD) Sales during COVID-19." Global Business & Finance Review 28, no. 2: 93.[Scopus]

Won, Eugene J.S., Yun Kyung Oh, and Joon Yeon Choeh (2023) "Analyzing competitive market structures based on online consumer-generated content and sales data." Asia Pacific Journal of Marketing and Logistics, 35(2), 307-322.[2023 SSCI IF: 3.9 Top 32.9%, Q2]

Yi, Jisu, and Yun Kyung Oh* (2022) “Does Brand Type Affect What Consumers Discuss? A Comparison of Attribute-Based Reviews of Value and Premium Brands of an Innovative Product.” Internet Research 32(2), 606-619.[SCIE Q1, SSCI Q2, Corresponding author]

Yi, Jisu, and Yun Kyung Oh* (2022) “The Informational Value of Multi-Attribute Online Consumer Reviews: A Text Mining Approach.” Journal of Retailing and Consumer Services 65, 102519.[SSCI Q1, Corresponding author]

Oh, Yun Kyung, and Jung-Min Kim (2022) “What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis.” Asia Marketing Journal 23(4), 28-37.[Scopus]

Oh, Yun Kyung, and Joon Yeon Choeh (2022). Social media engagements of music videos on YouTube’s official artist channels. Convergence, 28(3), 804-821.[SSCI Q3]

Oh, Yun Kyung, and Jisu Yi. "Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis." Internet Research 32, no. 3 (2022): 1023-1040.[SCIE Q1, SSCI Q2]

Oh, Yun Kyung (2020) “Determinants of Online Review Helpfulness for Korean Skincare Products in Online Retailing” Journal of Distribution Science 18(10), 65-75.[Scopus]

Won, Eugene J.S., Yun Kyung Oh, and Joon Yeon Choeh (2018) “Perceptual Mapping Based on Web Search Queries and Consumer Forum Comments” International Journal of Market Research 60(4), 394-407.[SSCI Q4]

 Oh, Yun Kyung (2017) “The Effect of Review Behavior on the Reviewer’s Valence in Online Retailing” Journal of Distribution Science 15(10), 41-50.[Scopus]

 Oh, Yun Kyung (2017) “The Impact of Initial eWOM Growth on the Sales in Movie Distribution” Journal of Distribution Science 15(9) 85-93.[Scopus]

 Oh, Yun Kyung, Huseyin Gulen, Jung-Min Kim, and William T. Robinson (2016) “Do Stock Prices Undervalue Investments in Advertising?” Marketing Letters 27(4), 611-626.[SSCI Q3, Top Marketing Journal]

 Oh, Yun Kyung, and Jihong Min (2015) “The Mediating Role of Popularity Rank on The Relationship between Advertising and In-App Purchase Sales in Mobile Application Market.” Journal of Applied Business Research 31(4), 1311-1322.[Scopus]

 Min, Jihong, and Yun Kyung Oh* (2015) “The Market Valuation of Pre-Registration for Firms in The Online Gaming Industry.” Journal of Applied Business Research 31(5), 1789-1798.[Scopus, Corresponding author]
 
Oh, Yun Kyung (2013). “Informative Role of Marketing Activity in Financial Market: Evidence from Analysts’ Forecast Dispersion.” Asia Marketing Journal 15(3), 53-77.[Scopus]

 Oh, Yun Kyung, Ye Hu, Xin Wang, and William T. Robinson (2013) “How Do External Reference Prices Influence Online Gift Giving?.” International Journal of Electronic Marketing and Retailing 5(4), 359-371.[Scopus]

 

CONFERENCE PRESENTATION [학회발표] 

오윤경 “금융기업의 콘텐츠 마케팅 차별화 전략에 대한 연구” 2024년 한국상품학회 추계학술대회 (마케팅/브랜드 분과 우수논문상 수상)

오윤경 “핀테크 플랫폼의 게이미피케이션 정책 변화가 고객만족에 미치는 영향” 2023년 한국미디어경영학회 정기학술대회

오윤경 “메타버스 플랫폼 내 상호작용 역기능이 이용자 만족에 미치는 영향” 2022년 한국정보사회학회-한국미디어경영학회
공동학술대회 

Oh, Yun Kyung, and Jisu Yi “Asymmetric Effect of Feature-Level Sentiment on Product Rating: An Application of Bigram NLP Analysis” International Conference of Asian Marketing Associations(ICAMA), Seoul, Korea, September 2020

Oh, Yun Kyung, and Joon Yeon Choeh “How Do the Attributes of a Derivative Music Video Affect Social Media Engagements on YouTube” 한국마케팅학회, Seoul, Korea, June 2020

Oh, Yun Kyung, Eugene J.S. Won, Joon Yeon Choeh “Visualization of Perceived Brand Position by Attribute Level using Consumer Forum Data” 정보통신정책학회 2017