1. 주요경력

現 강원대학교 글로벌융합학부 강사

現 동덕여자대학교 경영과학 경영학전공 강사

前 상하이SAP IT 기술부 테크니션

2. 연구논문

씨에천짜오, 최우진(2023) “기부자 권력거리신념이 크라우드펀딩 기부의도에 미치는 영향: 수혜자 필요형태의 조절효과를 중심으로”,마케팅연구, 2023, 38(2), pp. 25-42

씨에천짜오, 최우진(2025) ”The Effect of Time-of-Day on Consumers’ Preferences for Price Discounts vs. Bonus Packs”, 마케팅연구,2025,40(2),pp.39-51

3. 학술활동

“How Individuals’ Donation Willingness Changes Over a Day: The Effect of Time of Day on Donation” Selected presentation at the Summer conference of the Association for Marketing(AMA), August 2024, Boston, USA

The Annual Conference of the Association for Consumer (ACR) Research, September 2024, Paris, France

The International Conference of Asian Marketing Associations (ICAMA) in Osaka, Japan, November 2024

4. 수상실적

 2019.09 ~ 2023.08. Outstanding Academic Scholarship for International Student

2019. 09 ~ 2021.08. Award Fellowship for master’s Study, University of Seoul

2021.09 ~ 2023.08. Award Fellowship for Doctoral Study, University of Seoul

Outstanding Paper Award (President-level), University of Seoul, 2024.02

Xie, Chenzhao, and Choi, Woo Jin (2023), “The Effect of People’s Power Distance Belief on their Donation Intentions: The Moderating Effect of Receivers’ Need Type Korean Journal of Marketing, 25~42

2022.06, 2022.12, 2023.08, 2025.11. Award for Research Excellence in the University Innovation Project (President-level) Outstanding Research Achievement, University of Seoul,